BBC Radio 2 In Concert is a series of exclusive performances and interviews with bonafide pop superstars such as Paul McCartney, Elton John, Rod Stewart and Bon Jovi. The intimate sessions are held at BBC Radio Theatre in front of a few lucky audience members. Studio Output where asked to create an identity for the events that reflects the intimacy of the performances and the ‘epicness’ of the acts.
We created a marque that was based on a stylised neon sign which perfectly balances huge and small. The original plan was to then create a neon sign that could be used for brand imagery and also be used as piece of set dressing, however after finding out that neon signs interfere with wireless audio equipment we quite rightly decided to make a LED version for stage and a 3D rendered version for use elsewhere.